I’m on a mission to help

women simplify their lives!

Be Simply Free exists to empower women to create
lives where their homes and minds are uncluttered
so they can be simply free.

We do this by helping you to declutter your home,
phone, calendar and mind so there is more physical space
in your home and more free time in your calendar.

Hi, I am Bridget Johns, a declutter coach, life organiser and the founder of Be Simply Free.


Be Simply Free blossomed from my desire to combine my love of positive psychology, organising and decluttering. To become a declutter coach, I studied and became a certified Beautiful You Life Coach, an accredited Standard Mental Health First Aider (through Mental Health First Aid Australia), and I hold a Diploma of Positive Psychology and Wellbeing. I also use my business organisation skills obtained through 16 years in project management roles along with my formal business studies of a Master of Business Administration. 


I know how it feels to have too much stuff in your home and how draining it is to carry so much mental clutter in your mind. I’ve been there too. You can read my story here.

“This amazing thing happens when you start to grow in one area of your life; other areas improve right along with it”

– Rachel Hollis

How can Be Simply Free help you?

I help women, just like you, to understand what they truly want their home and life to look like. This isn’t a one-size-fits-all approach. Together we will create systems in your life to ease the mental load and reduce the physical and emotional clutter in your home, phone, calendar and mind so you can move from stress to less and live a life of more!

 If you want support to let go of the physical things in your home, I’d love to be your declutter coach, accountability buddy and cheerleader.

What does Be Simply Free do?

Be Simply Free is a declutter coaching and professional organising business.

We can work with you from anywhere in the world by my signature 1:1 three month declutter coaching program via Zoom, via my online courses, workshops or you can join my free decluttering community.

Learn more about all these services here.

Fun facts about me

So, enough of the serious stuff, here are a few fun “behind the scenes” facts about me!

1. I am a city girl that became a farmer’s wife

and I could not be happier how my life turned out! I’m also mother to two young children and we live on a farm on the Yorke Peninsula of South Australia, growing wheat, barley, lentils and peas. We have our own farm menagerie of chickens, piglets, sheep, a pet lamb, four cats and two dogs.

2. I call myself a minimalist but I feel the term can sometimes be misunderstood

To quote Joshua Becker, “Minimalism is intentionally living with only the things I really need—those items that support my purpose. I am removing the distraction of excess possessions so I can focus more on those things that matter most”. The key point is “the things that I REALLY NEED”. It is a personal choice and there is no magic number for how many things as minimalist “should” have. Everyone is different.

3. I enjoy cross stitch!

When I realised I didn’t have any hobbies outside of social media scrolling, I thought back to what I used to like doing as a kid! I like the process of methodically crossing the stitches and following the pattern to make a beautiful picture.

4. I don’t drink caffeine but please don’t hold that against me

I used to be a prolific coffee and Diet Coke drinker but eight months ago I decided to see if I could go without caffeine and I haven’t gone back!

5. I get up at 4.44 am most days

It might seem counterintuitive for someone that doesn’t drink caffeine to get up so early without coffee but to me my morning alone time is my most precious time. It allows me to recharge and give back to myself before I support my family. I spend it exercising, planning out my day, studying or just reading a book.⠀⠀

Are you ready to be simply free?

If you’re looking to reduce your physical and emotional clutter and become simply free let’s chat!

Pin It on Pinterest