I’m on a mission to help

women simplify their lives!

I’m on a mission to help women simplify their lives!

Be Simply Free blossomed from my desire to combine my love of positive psychology, organising, decluttering and life coaching. I studied and became a Beautiful You Life Coach, an accredited Standard Mental Health First Aider (through Mental Health First Aid Australia) and a member of the Institute of Professional Organisers to further strengthen my networks, knowledge and skills. I want to share what I’ve learnt from my experiences with other women feeling trapped in the hamster wheel of life and I’d love to help YOU find YOU!

Hi, I am Bridget Johns, a declutter coach, life organiser and the founder of Be Simply Free.

I help women create systems in their lives to ease the “mental load” and reduce the physical and emotional “clutter” in their homes, calendars and minds so they can move from stress, to less, and live a life of more!

“This amazing thing happens when you start to grow in one area of your life; other areas improve right along with it”

– Rachel Hollis

past me

This is my story of stress, too much stuff and exhaustion.

I was living a seemingly normal life with a home full of “stuff” that I was forever organising, forever “updating” by buying more “stuff” and my weekends were filled with cleaning rather than enjoying my life with family & friends.

From the outside looking in, my life probably looked “perfect”. In truth, I was a sleep deprived mum. I was a perfectionist paralysed by the tasks that look too big to complete, “So why bother starting them?” I put so much pressure on myself to give 110% to each area of my life, except myself.

My perfect cookie cutter working mum exterior crumbled when I was freshly back from maternity leave with a one and a three year old. I burnt the candle at both ends trying to be the best mother and career woman I could be but I was floundering at both. In my job, I supported young people’s wellbeing and resilience but I wasn’t supporting my own.

One day I was in a meeting, talking about “Are you ok?” day. I left the meeting, to the sanctuary of my car, and tears came. I wasn’t ok. I called my boss and she supported me to strip back all the expectations I had placed on myself and focus on what I truly needed to do and what could be delegated.

The next teary call was to my husband. Again, I had placed all the responsibilities for running the household onto myself when he was perfectly capable and willing to do it as a team. When I got home, we talked again and came up with a plan to ease my mental and physical load.

new me

This is my story of moving from stress, to less and living a life of more

That was almost six years ago and I can honestly say speaking up, communicating (even when your voice shakes), asking for help and accepting it, has made me a happier person. When I started making the consistent and small steps to put myself first, other areas of my life became simpler, I became calmer and our family life became oh so much better!

I’m a lifelong learner so one of the things that helped me along my journey was to learn more about positive psychology, which is the scientific study of what makes life most worth living. I completed a Diploma of Positive Psychology and Wellbeing which added to my other eclectic qualifications mix of a Bachelor of Food Science and Management, Master of Business Administration, Diploma of Community Development, Certificate IV in Career Development and Certificate IV in Training and Assessment.

My big realisation was by filling up my cup first, I had more energy and motivation to be a calmer and more loving mother, wife, employee and friend. When I minimised “the stuff” in our home, it reduced my stress levels and decluttered my brain resulting in our family enjoying a more intentional and meaningful life! We are reminded every time we get on an aeroplane, “Put on your oxygen mask before you assist others” but we don’t do that in everyday life!

In 2019, I also invested in myself and completed Rachel Hollis Life Coaching. A defining moment in that course was when Rachel said, “What is YOUR big, bold and audacious dream”? I wrote down, “I am a Professional Organiser” and from that moment I have taken the baby steps that have led to bringing Be Simply Free to life.

fun facts

So, enough of the serious stuff, here are a few fun “behind the scenes” facts about me!

1. I am a city girl that became a farmer’s wife

and I could not be happier how my life turned out! I’m also mother to two young children and we live on a farm on the Yorke Peninsula of South Australia, growing wheat, barley, lentils and peas. We have our own farm menagerie of chickens, piglets, sheep, a pet lamb, four cats and two dogs.

2. I call myself a minimalist but I feel the term can sometimes be misunderstood

To quote Joshua Becker, “Minimalism is intentionally living with only the things I really need—those items that support my purpose. I am removing the distraction of excess possessions so I can focus more on those things that matter most”. The key point is “the things that I REALLY NEED”. It is a personal choice and there is no magic number for how many things as minimalist “should” have. Everyone is different.

3. I enjoy cross stitch!

When I realised I didn’t have any hobbies outside of social media scrolling, I thought back to what I used to like doing as a kid! I like the process of methodically crossing the stitches and following the pattern to make a beautiful picture.

4. I don’t drink caffeine but please don’t hold that against me

I used to be a prolific coffee and Diet Coke drinker but eight months ago I decided to see if I could go without caffeine and I haven’t gone back!

5. I get up at 4.44 am most days

It might seem counterintuitive for someone that doesn’t drink caffeine to get up so early without coffee but to me my morning alone time is my most precious time. It allows me to recharge and give back to myself before I support my family. I spend it exercising, planning out my day, studying or just reading a book.⠀⠀

Are you ready to craft a home and life that brings you joy?

Start here to begin your journey from stress, to less and living a life of more by being simply free!

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